Last week on the 7th till the 11th of December, in one of the most popular malls in Bandung, was held an exhibition about branding the city of Bandung or as they called it "Brandung". This exhibition was held by FDGI (Forum Desain Grafis Indonesia) and was participated by Visual Communication Design students and professors in Bandung. My friends who represented our University, choose the theme in sign system and way finding in the city of Bandung as their city branding.
They proposed the idea that Bandung as a city where local and international tourist visits on their holidays somehow have difficulty in reading the way findings on arriving in the airport or entering the city via highway. So they've redesigned the sign system on spots that needed more attention for the right sign system. The main change was the welcome sign from the highway which they made it more attractive and eye-catching with fancy designs. They've also made a tourist map showing the way to hot places in Bandung with cute icons. This whole idea was inspired by the existing Bandung logo (.Bdg) as a creative city. Below are the pictures of their works. Salute, my friends!!
They proposed the idea that Bandung as a city where local and international tourist visits on their holidays somehow have difficulty in reading the way findings on arriving in the airport or entering the city via highway. So they've redesigned the sign system on spots that needed more attention for the right sign system. The main change was the welcome sign from the highway which they made it more attractive and eye-catching with fancy designs. They've also made a tourist map showing the way to hot places in Bandung with cute icons. This whole idea was inspired by the existing Bandung logo (.Bdg) as a creative city. Below are the pictures of their works. Salute, my friends!!
for more pictures click here